Facebook Integration

Connect your Facebook Page to Mediaweb to leverage your social media presence for website optimization and audience insights.

Setup Process

Prerequisites

• Facebook Page (not personal profile)
• Admin access to the Facebook Page
• Published and public page
• Facebook account with page management permissions

Connection Steps

1. Navigate to Connections

   • Go to your Mediaweb dashboard
   • Click on "Connections" in the main navigation
   • Click "New" and select "Facebook" from the available platforms

2. Facebook Authorization

   • Log in to your Facebook account
   • Select which page you want to connect (if you manage multiple)
   • Grant permissions for page data access
   • Click "Authorize" to confirm the connection
   • You'll be redirected back to the application and you're good to go

Facebook Metrics

• Page Likes: Total number of page likes
• Page Followers: Current follower count
• Post Performance: Individual post engagement metrics
• Reach and Impressions: How many people see your content
• Engagement Rate: Average engagement across your posts
• Most Popular Content: Best-performing posts and content types
• Page Growth: Follower growth trends over time
• Content Categories: Performance by post type
• Audience Interaction: Comments, shares, and reactions
• Connected Instagram Accounts: Access to linked Instagram Business accounts

Audience Demographics

Facebook provides limited but valuable audience insights:

• Geographic Data: Country and city distribution of your audience
• Basic Location Information: Major locations where your audience is based

Note: The following audience data points are not available through Facebook's API due to privacy restrictions:

• Detailed age demographics
• Gender distribution
• Interest categories
• Behavioral data

For these data gaps, we provide a manual data entry flow which can be used to fill the gaps based on your Facebook Insights or third-party analytics tools.

Data Limitations & Manual Entry

Understanding Facebook's Restrictions

Facebook has significantly restricted access to detailed demographic data in recent years. This means comprehensive audience breakdowns are not accessible through automated integration.

Manual Data Entry Flow

When demographic data is not available through the API, Mediaweb provides an intuitive manual entry system:

1. Access Manual Entry

   • Navigate to your Facebook integration settings
   • Click "Manual Data Entry" for unavailable metrics

2. Enter Demographic Data

   • Input age group percentages based on your Facebook Insights
   • Add gender distribution if available in your analytics
   • Include interest categories from your audience analysis
   • Set behavioral data based on your page insights

3. Data Validation

   • System validates entries for logical consistency
   • Provides suggestions based on industry benchmarks
   • Allows for periodic updates as your audience evolves

Data Integration Benefits

Available Insights

Facebook's geographic and engagement data helps inform your website strategy:

• Geographic Localization: Customize content and language based on audience location
• Content Optimization: Use successful post types to inform website content
• Engagement Patterns: Schedule website updates based on peak activity times
• Instagram Integration: Leverage connected Instagram accounts for comprehensive social media presence

Troubleshooting

Common Issues

• Page Not Found: Ensure you're connecting a Facebook Page, not personal profile
• Permission Denied: Verify admin access to the page
• Insufficient Data: Page may need more followers for detailed analytics
• Connection Failed: Check page is published and public

Support Resources

• Facebook Business Help Center
• Mediaweb integration documentation
• Community forums and best practices

Getting Started

Ready to connect your Facebook Page? Visit your Mediaweb dashboard and navigate to the Connections section to begin the setup process.

Remember: While Facebook provides excellent geographic and engagement data, you'll need to use the manual data entry flow to add comprehensive demographic information for professional media kits.

For additional support or questions about Facebook integration, contact our support team or check our comprehensive FAQ section.