Facebook Integration: Connect Your Facebook Page

Facebook Pages remain a crucial platform for brand presence and community building. Mediaweb's Facebook integration helps you showcase your page's success and audience professionally on your website.

What You Can Connect

Page Information

• Page likes and followers
• Page category and description
• Contact information
• Page creation date

Content Performance

• Recent posts and their engagement
• Most popular content
• Post reach and impressions
• Audience interaction patterns

Available Audience Data

Facebook provides limited but valuable audience insights:

Geographic Data:

• Country distribution of your audience
• City-level information for major locations

Basic Demographics:

• Age range distributions
• Gender breakdown (where available)

Important Note: Facebook has restricted access to detailed demographic data in recent years. For comprehensive audience analysis including detailed age demographics, interests, and behavioral data, we provide a manual data entry flow that allows you to input additional audience insights from your Facebook Insights dashboard or other analytics tools.

How to Connect Facebook

Step 1: Page Requirements

• You need a Facebook Page (not a personal profile)
• The page should be published and public
• You must be an admin of the page
• Your page should have sufficient activity for meaningful analytics

Step 2: Connection Process

1. Go to Connections in your Mediaweb dashboard
2. Click "Connect Facebook"
3. Log in to your Facebook account
4. Select which page you want to connect (if you manage multiple)
5. Review and approve the permissions
6. Complete the authorization

Step 3: Data Sync

• Basic page information appears immediately
• Post data and analytics may take 24 hours to fully sync
• Audience insights require your page to have sufficient followers

Facebook Features on Your Website

Page Statistics

• Display page likes and follower counts
• Show page growth over time
• Highlight engagement rates

Content Integration

• Showcase your best Facebook posts
• Display recent updates and announcements
• Show community engagement and interactions

Professional Media Kits

• Current page statistics that update automatically
• Available audience demographics
• Engagement metrics and reach data

Data Gaps and Manual Entry

Due to Facebook's privacy restrictions, some audience data may not be automatically available. For these gaps, Mediaweb provides a manual data entry flow where you can:

• Input detailed demographic breakdowns from your Facebook Insights
• Add audience interest categories
• Include behavioral data and engagement patterns
• Upload custom audience analysis from third-party tools

This ensures your media kits remain comprehensive and valuable to potential brand partners, even when automatic data collection is limited.

Troubleshooting Facebook Connection

Common Issues

"Page Not Found" Error:

• Ensure you're connecting a Facebook Page, not a personal profile
• Verify the page is published and public
• Check that you have admin access to the page

"Insufficient Data" Message:

• Your page may need more followers for detailed analytics
• Ensure your page has recent posting activity
• Wait 48 hours after significant page changes

"Permission Denied" Error:

• Verify you're logged into the correct Facebook account
• Ensure you have admin rights to the page
• Try disconnecting and reconnecting with full permissions

Privacy and Data Security

What Mediaweb Accesses

• Public page information and statistics
• Public posts and their engagement metrics
• Available audience demographics (anonymized)
• Page performance data

What Mediaweb Never Accesses

• Private messages or page inbox
• Personal account information
• Private posts or unpublished content
• Account passwords or login credentials

Next Steps

After connecting your Facebook Page:

1. Verify your connection - Ensure data is syncing properly
2. Add page data to your website - Display your Facebook statistics
3. Complete manual data entry - Fill in any gaps with additional audience insights
4. Create media kits - Use your Facebook data in professional presentations

Your Facebook Page represents your brand's community and engagement. Make sure potential collaborators can see the value you bring to their campaigns! 📘✨