TikTok Integration

Connect your TikTok Business account to Mediaweb to leverage your social media presence for website optimization and audience insights.

Overview

TikTok integration allows you to sync your business profile data and available analytics to inform your website's design and content strategy. While TikTok provides valuable engagement metrics, certain demographic data points have limitations.

Setup Process

Prerequisites

• TikTok Business account
• Admin access to your TikTok Business Manager
• Active TikTok advertising account (recommended for enhanced features)

Connection Steps

1. Navigate to Integrations

   • Go to your Mediaweb dashboard
   • Click on "Integrations" in the main navigation
   • Select "TikTok" from the available platforms

2. Authorize Connection

   • Click "Connect TikTok Account"
   • Log in to your TikTok Business account
   • Grant necessary permissions for data access

3. Select Business Profile

   • Choose the TikTok business profile you want to connect
   • Confirm account details and follower count

4. Configure Data Sync

   • Select which data points to sync
   • Set sync frequency (daily, weekly, or manual)
   • Enable real-time updates if available

Available Data

Profile Metrics

• Follower Count: Total number of followers
• Following Count: Number of accounts you follow
• Video Count: Total published videos
• Total Likes: Cumulative likes across all content

Content Performance

• Video Views: Individual video view counts
• Engagement Rate: Likes, comments, and shares per video
• Top Performing Content: Most engaging videos and trends
• Posting Frequency: Content publishing patterns

Limited Audience Data

TikTok's API provides limited demographic information:

• Basic Engagement Metrics: Overall interaction rates
• Content Categories: Popular content themes among your audience

Note: The following audience data points are not available through TikTok's API:

• Age demographics
• Gender distribution
• Geographic distribution
• Peak activity times

For these data gaps, we provide a manual data entry flow which can be used to fill the gaps based on your own analytics or third-party tools.

Data Limitations & Manual Entry

Understanding TikTok's Restrictions

TikTok's Business API has more restrictive data sharing policies compared to other platforms. This means detailed demographic breakdowns are not accessible through automated integration.

Manual Data Entry Flow

When demographic data is not available through the API, Mediaweb provides an intuitive manual entry system:

1. Access Manual Entry

   • Navigate to your TikTok integration settings
   • Click "Manual Data Entry" for unavailable metrics

2. Enter Demographic Data

   • Input age group percentages based on your TikTok Analytics
   • Add gender distribution if known
   • Include geographic data from your business insights
   • Set peak activity times based on your posting analytics

3. Data Validation

   • System validates entries for logical consistency
   • Provides suggestions based on industry benchmarks
   • Allows for periodic updates as your audience evolves

Website Optimization Features

Content Strategy

• Trending Topics: Incorporate popular TikTok trends into website content
• Video Content: Optimize for short-form video preferences
• Mobile-First Design: Prioritize mobile experience based on TikTok's mobile nature

Audience Targeting

• Content Tone: Match website messaging to TikTok audience preferences
• Visual Style: Align website aesthetics with successful TikTok content
• Call-to-Actions: Design CTAs that resonate with TikTok users

Performance Tracking

• Cross-Platform Analytics: Compare website performance with TikTok metrics
• Conversion Tracking: Monitor TikTok traffic conversion rates
• A/B Testing: Test website variations based on TikTok audience insights

Best Practices

Data Accuracy

• Regularly update manual entries as your audience grows
• Cross-reference with TikTok's native analytics
• Use multiple data sources for comprehensive insights

Content Alignment

• Keep website content fresh and trend-aware
• Maintain consistent branding across platforms
• Optimize for the short attention spans typical of TikTok users

Privacy Compliance

• Ensure all data collection follows TikTok's terms of service
• Maintain user privacy standards
• Regularly review and update data permissions

Troubleshooting

Common Issues

• Connection Failures: Verify TikTok Business account status
• Data Sync Delays: Check API rate limits and retry
• Missing Metrics: Confirm account has sufficient data history

Support Resources

• TikTok Business Help Center
• Mediaweb integration documentation
• Community forums and best practices

Getting Started

Ready to connect your TikTok account? Visit your Mediaweb dashboard and navigate to the Integrations section to begin the setup process.

For additional support or questions about TikTok integration, contact our support team or check our comprehensive FAQ section.