TikTok Integration

Connect your TikTok Business account to Mediaweb to leverage your social media presence for website optimization and audience insights.

Setup Process

Prerequisites

• TikTok Business account
• Admin access to your TikTok Business Manager

Connection Steps

1. Navigate to Connections

   • Go to your Mediaweb dashboard
   • Click on "Connections" in the main navigation
   • Click "New" and select "TikTok" from the available platforms

2. Log in to TikTok

   • Log in to your TikTok Business account

1. Grant Permissions
   • Grant necessary permissions for data access

1. Authorize Connection
   • Click "Authorize" to confirm the connection

• You'll be redirected back to the application and you're good to go

Available Data

Profile Metrics

• Follower Count: Total number of followers
• Following Count: Number of accounts you follow
• Video Count: Total published videos
• Total Likes: Cumulative likes across all content

Content Performance

• Video Views: Individual video view counts
• Engagement Rate: Likes, comments, and shares per video
• Top Performing Content: Most engaging videos and trends
• Posting Frequency: Content publishing patterns

Limited Audience Data

TikTok's API provides limited demographic information:

• Basic Engagement Metrics: Overall interaction rates
• Content Categories: Popular content themes among your audience

Note: The following audience data points are not available through TikTok's API:

• Age demographics
• Gender distribution
• Geographic distribution
• Peak activity times

For these data gaps, we provide a manual data entry flow which can be used to fill the gaps based on your own analytics or third-party tools.

Data Limitations & Manual Entry

Understanding TikTok's Restrictions

TikTok's Business API has more restrictive data sharing policies compared to other platforms. This means detailed demographic breakdowns are not accessible through automated integration.

Manual Data Entry Flow

When demographic data is not available through the API, Mediaweb provides an intuitive manual entry system:

1. Access Manual Entry

   • Navigate to your TikTok integration settings
   • Click "Manual Data Entry" for unavailable metrics

2. Enter Demographic Data

   • Input age group percentages based on your TikTok Analytics
   • Add gender distribution if known
   • Include geographic data from your business insights
   • Set peak activity times based on your posting analytics

3. Data Validation

   • System validates entries for logical consistency
   • Provides suggestions based on industry benchmarks
   • Allows for periodic updates as your audience evolves

Troubleshooting

Common Issues

• Connection Failures: Verify TikTok Business account status
• Data Sync Delays: Check API rate limits and retry
• Missing Metrics: Confirm account has sufficient data history

Support Resources

• TikTok Business Help Center
• Mediaweb integration documentation
• Community forums and best practices

Getting Started

Ready to connect your TikTok account? Visit your Mediaweb dashboard and navigate to the Connections section to begin the setup process.

For additional support or questions about TikTok integration, contact our support team or check our comprehensive FAQ section.