Instagram Integration

Connect your Instagram Business account to Mediaweb to leverage your social media presence for website optimization and audience insights.

Setup Process

Prerequisites

• Instagram Business or Creator account
• Facebook account
• Facebook Page connected to your Instagram Business account
• Admin access to both accounts

Why Facebook is Required

To access comprehensive demographics data from Instagram, you must connect through Facebook. This is the only way Instagram's API provides detailed audience insights including age groups, gender distribution, and geographic data. Direct Instagram connections only provide basic metrics without the rich demographic information needed for professional media kits.

Connection Steps

1. Prepare Your Accounts

   • Ensure your Instagram account is switched to Business or Creator
   • Connect your Instagram Business account to a Facebook Page
   • Verify you have admin access to both accounts

2. Navigate to Connections

   • Go to your Mediaweb dashboard
   • Click on "Connections" in the main navigation
   • Click "New" and select "Instagram" from the available platforms

3. Facebook Authorization

   • Log in to your Facebook account (not Instagram directly)
   • Grant permissions for Instagram data access through Facebook
   • Click "Authorize" to confirm the connection
   • You'll be redirected back to the application and you're good to go

Instagram Metrics

• Follower Count: Total Instagram followers (updates daily)
• Following Count: Number of accounts you follow
• Total Posts: Number of published posts
• Profile Information: Bio, profile picture, and account details
• Post Performance: Individual post likes, comments, and saves
• Engagement Rate: Average engagement across your content
• Content Types: Performance comparison between photos, videos, carousels
• Hashtag Performance: Which hashtags drive the most engagement
• Growth Trends: Follower growth over time
• Reach and Impressions: How many people see your content

Audience Demographics

Instagram provides comprehensive demographic insights through Business accounts:

• Age Distribution: Detailed breakdown of follower age ranges
• Gender Distribution: Male, female, and other gender identities
• Geographic Data: Top countries and cities where your audience lives
• Peak Activity Times: When your audience is most active on Instagram

Data Integration Benefits

Rich Demographic Insights

Instagram's comprehensive audience data helps inform your website strategy:

• Age-Specific Design: Tailor website aesthetics to your primary age demographics
• Gender-Informed Content: Adjust messaging and imagery based on gender distribution
• Geographic Localization: Customize content and language based on audience location
• Timing Optimization: Schedule website updates when your audience is most active

Troubleshooting

Common Issues

• Account Not Eligible: Switch from Personal to Business or Creator account
• Connection Failed: Ensure Facebook Page is properly connected to Instagram
• No Data Available: Account may be too new or need more posting history
• Missing Demographics: Verify Business account status and Facebook connection

Support Resources

• Instagram Business Help Center
• Facebook Business Help Center
• Mediaweb integration documentation
• Community forums and best practices

Getting Started

Ready to connect your Instagram account? Visit your Mediaweb dashboard and navigate to the Connections section to begin the setup process.

Remember: You'll need to connect through Facebook to access the comprehensive demographic data that makes Instagram integration so valuable for professional media kits and audience insights.

For additional support or questions about Instagram integration, contact our support team or check our comprehensive FAQ section.